When it comes to ensuring the continued thriving of your establishment, restaurant branding is one of the critical factors that directly contribute to marketing success.
By fostering healthy restaurant branding strategies, business owners can spread awareness of their business through others and improve general recognition of their restaurant.
To even begin doing so, one must take advantage of their restaurant logo design as a visual identity.
If you are new to the entire logo design process and wish to create the best possible branding identity for yourself, here’s a basic logo design guide catered for restaurant businesses:
A good restaurant logo design should be able to effectively communicate the restaurant’s purpose and message to others at a single glance.
It is a good step, to begin with, the whole design process by deciding on what you want your customers to know about your business.
Take the time to do research by taking an objective look at what other eateries, restaurants and even food chains have done to their logo designs.
Some business owners establish restaurant branding by incorporating cuisine based on nationality, or the food that their particular restaurant specialises in.
Consider what your restaurant’s style is and if any speciality dishes can be used as a major selling point!
If you do not wish to rely on food elements, you can also choose to incorporate designs that can help your potential customers associate it with restaurants or food.
For example – utensils for the kitchen, tableware, or even chef uniforms!
Colours
Colours used in restaurant branding are another crucial logo design factor.
They contribute to making the restaurant logo design memorable as well as purpose-oriented, so great care has to be taken when choosing.
Business owners are advised to consider the specific connotations in each colour, as well as the cultural aspect of it based on their location and their target market.
Business owners who are involved in the food industry are also recommended to avoid vibrant colours that are too bright.
Colours that are more related or naturally associated with those in natural foods are ideal.
This brings freshness to restaurant branding and fosters a more approachable vibe.
Some colour examples that fit in with this example would be muted reds, certain shades of brown, green, yellow and even classic black.
If more than one colour and tone are used, it is imperative to find the right balance between their combinations.
Test out different combinations on different printed mediums to gauge if they work well.
As another precaution, business owners and designers are recommended to research into sector specific colours.
Certain corporations have taken the liberty of claiming ownership over the use of certain colours as they are crucial for their branding.
For example, how Cadbury claimed ownership of their distinct purple Pantone shade.
Effectively owning colours when it comes to logo design can provide competitive advantages and boost recognition, but that is only a feasible option for business owners who wish to place in that investment.
Fonts
Another important design aspect in restaurant branding involves the fonts used in both logos and slogans.
For restaurant owners who wish to incorporate text into their logo, an excellent general guide to follow when selecting different combinations would be to pick based on legibility, simplicity and the font’s ability to blend with the entire restaurant branding logo design.
Fonts that are hard to read affect the overall professional image your logo is trying to express.
This can cause your reputation to suffer instead of helping it.
Additionally, simplicity is also highly recommended for restaurant owners who wish to replicate it by printing on their napkins, table cloths or other factors.
The more intricate your logo design is, the harder it is to produce it in print without having to compromise on certain details.
Shapes
Restaurant branding logo design also relies on distinctive shapes that can help customers recognise their business even from a distance.
For this very purpose, the need for simplicity is reinforced.
Generally, basic geometric shapes combined with other design elements like colours and fonts are good enough to help brand recognition.
The more straightforward and eye-catching it is, the better it is for branding purposes.
Sizing
The different design elements within your logo design can also be experimented with.
Restaurant owners are advised to decide which features they wish to focus on.
By experimenting with different sizing within the entire logo design like making the icon or text bigger, tweaking the amount of space within various design elements and more, they can serve to bring attention to different parts of your logo.
When it comes to restaurant branding, paying attention to how well the logo scales is also something to keep in mind.
A good restaurant branding logo design should be able to be resized with ease while retaining all of its original design layouts.
This is so that the restaurant can maintain brand recognition and expressiveness without a struggle.
To better accommodate this, users are encouraged to use vector graphics so that they can scale without losing clearness or resolution.
Reliability
Ensure that the restaurant’s logo design is memorable with essential elements that can be used for easy recognition.
The more complicated and complex your overall logo design is, the harder it is for customers to remember.
Take a look at universal brands like Coca-Cola, Nike and others.
One common trait they all have is simplicity based on consistency.
A good logo design should not only be attractive to look at, but they should also be ageless – without relying on trends that come and go.
Paper To Screen
It is recommended to first sketch out different designs you would like to incorporate into your restaurant’s logo design on paper first.
Sketching on paper gives users room to design without feeling the need to polish it entirely, thereby spending more time on drafts than necessary.
Alternatively, one can also make use of graphic programs like drawing apps to sketch out their design.
Once you have finalised one, you can import or scan the drawings into your computer and allow your designer to work with the rough sketch, adding the elements you wish to keep.
Movement
A quick objective look into current logo design trends reveals that dynamic logo designs are now more favoured compared to static logo designs.
It is also plain to see why that is so: dynamic logo designs provide an added layer of visual engagement through the flow of movement, thereby drawing both attention and curiosity.
It is also natural as a business owner to gravitate towards selecting dynamic logo designs.
However, there are certain elements to reconsider.
Do you foresee engaging in digital applications?
Like the design of apps for your restaurant, signing up with food delivery services or making advertisements for your business soon?
If this is so, then you have sufficient reason to consider dynamic logo designs.
Explore the potential your logo design can bring to the table when it comes to effective logo designs but do not neglect static logo designs as well.
You will need to visualise both to succeed in all business processes.
Budget
The budget set for your desired logo design should be reasonable and match up to the quality you are receiving more or less.
Restaurant owners who wish to create the logos for themselves can choose to make use of free or paid logo makers, as long as they come with the features they intend to use.
The internet also has a vast resource of textures, colour palettes as well as ready-made logo design templates that enable one to download and quickly make changes.
Some recommended resources include programs like Pixlr, Canva, Adobe Illustrator and more!
Restaurant owners who lack the design expertise to create branding logos can also look for freelance designers or professional logo design services in their country.
Ownership
Restaurant branding requires business owners to be able to use their logo design for a variety of business processes.
Therefore, business owners are recommended to communicate with their freelance designers or professional design services regarding situations like the copyright or trademark rights.
By ensuring and understanding what you can and cannot do with the logo design, it will benefit business owners regarding avoiding sticky legal issues, thereby also preserving reputation.
While the entire logo design process can take a whole lot of trial and error, the rewards are plentiful when one manages to get things right.
Therefore, never be afraid to take more effort into the creation of a logo design you can be proud of!
These are the guidelines one can undertake to create a proper restaurant branding logo design.
Get started with your design process today and seek help from professional designers or logo design makers to ensure that your overall design is perfect.
You are recommended to create a few drafts of different design elements so as to consider the suitability and choose one that best applies to your restaurant’s style.
By ensuring that all factors included in this logo design guides are taken into consideration, you should be able to create several decent restaurant branding logos for your personal use.
Author Bio: Alana Berge is working with Awebstar for over six years as a Web Designer cum blogger. She helps in Cheap Website Design Singapore to all business industries. She is an internet addict and spends too much time in front of the computer, and when she manage to get away for more than 10 minutes, she is usually reading books, travelling or shooting photos. You can catch her on Twitter @alanaberge0.
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